I think one of the reasons the Lego video games are so popular is the mass appeal and ease of play. Almost anyone who might be interested in gaming, including non-gamers, has probably played at least one of the Lego games. All of the games have co-op play, which makes them appealing to households with more than one gamer. Several parents I know have reported playing the games with their kids. The games themselves are easy to play and players don’t really die, which makes it easy to continue to play. Usually within the games there are a lot of fun references to the movies or series the games are tied to in a Lego sort of way. There are items to collect, characters to unlock, and fun secrets to discover. There is something for everyone including the completionist in most modern gamers. Gamers could easily spend 20 hours or more playing these games. As I mentioned, the series appeals to everyone, the kid who loves Legos, the teen that likes Star Wars, and the adult who enjoyed Lord of the Rings and has fond childhood memories of playing and building with bricks.
Another reason I think the Lego series is so popular may be the price. These games are always on sale and they drop in price quickly. Two of my favorites out of the series, Lego Batman 2: DC Super Heroes and Lego Lord of the Rings are on sale at Amazon and they are under $20. Those two games will keep anyone occupied for at least 20 hours. Like Star Wars? How about the Lego Star Wars III The Clone Wars or Lego Star Wars the Complete Series? Both of them are less than $20 across multiple platforms and are fantastic additions to the series. Are you a big Harry Potter or Pirates of the Caribbean fan? Traveller's Tales has you covered there as well, even on portable platforms. These are the only two games I didn’t play much due to other games distracting me at the time. But they, like other Lego games, are very reasonable on Amazon and are less than $14 apiece.
I was hooked on the Lego games from when I first played Lego Star Wars II: The Original Trilogy on PS2 back in 2006. Best of all, if you ever tire of these games, users on Goozex have a large demand for them. Think of this idea: pay $20 for Lego Lord of the Rings and then sell them on Goozex for 1000 points for the 360 and PS3. Most of the other Lego games are also in demand. You can find more about Goozex and its trading system here.
In the end what is next for the Traveller’s Tales? How about more online play options? Lego Star Wars the Complete Saga and Lego Harry Potter are the only two games in the series with online co-op. What about Lego City Undercover for the Wii U? The game seems to be an initial success combining Legos and a very open sandbox environment. The upcoming Lego: Marvel Super Heroes should be a lot of fun and again it will appeal to comic book fans and Lego fans both young and old. I would think a Lego Avengers or Lego Justice League game could also be a possibility in the future.