The Rock Band Network Music Store Goes Live

Mike Rohde, Executive Editor

March 4, 2010

Harmonix Music Systems and MTV Games announced that the Rock Band Network Music Store opens to the public today. If you're a musician or in a band then this is enough to make your head spin right round baby right round like a record baby right round round round. OK, enough of the Dope song lyrics.

"The Rock Band Network Music Store gives artists at any level the opportunity to reach new fans through our deeply engaging interactive platform," said Paul DeGooyer, senior vice president of Electronic Games and Music for MTV Networks Music Group. "This new pathway for discovery is a huge win for passionate music fans, as well as an opportunity for artists to promote themselves while positively impacting their bottom line."

Artists who submit songs for the Rock Band Network Music Store are able to choose from multiple pricing tiers for individual tracks and receive a royalty of 30 percent of the retail selling price (excluding tax) for every track purchased through the RBN Store.

"The response to and interest in the Rock Band Network has been even greater than we originally expected," said Alex Rigopulos, CEO and co-founder of Harmonix Music Systems. "We're very excited about the number of bands and labels who have geared up to participate in the Rock Band Network, as well as the number of enthusiasts who have signed up to participate in the Peer Review and Playtest processes."

Since launching the Rock Band Network open beta in January, more than 4,300 new users have registered as authors and peer reviewers on Creators, the site where songs are submitted before they are approved to be sold. Authors create Rock Band song packages and submit them to the site to go through two processes: Playtest, where the community delivers feedback on a work in progress track, and Peer Review, where revised and final drafts are vetted and approved for sale. During Peer Review, songs are tested for playability, adherence to the authoring standards of Rock Band and checked for violations of XNA Creators Club Online community standards (vulgarity, adult content, original content, etc.).

Peer reviewers have the unique opportunity to play Rock Band Network content for free, well in advance of a track's commercial release. These fans can help shape the track's final versions, providing crucial feedback and flagging issues throughout Playtest and Peer Review that ensures songs are up to the high standards set by Harmonix. Any music fan with Rock Band 2 for the Xbox 360 video game and entertainment system from Microsoft and an Internet-connected PC can join the Playtest and Peer Review processes by purchasing an XNA Creators Club Online Premium membership.